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Warner Bros. Discovery Stock Surges on HBO Max Price Hike and Sale Plans

Warner Bros. Discovery Stock Surges on HBO Max Price Hike and Sale Plans

Author:

Global Cryptocurrency

Published:

2025-10-21 20:36:03

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BTCCSquare news:

Warner Bros. Discovery (WBD) shares soared nearly 12% in Tuesday's trading session following two major developments. The entertainment giant announced a price increase for its HBO Max streaming service and confirmed it is formally exploring a sale of the company.

The ad-supported Basic tier will now cost $10.99 monthly, while Standard and Premium tiers rise to $18.49 and $22.99 respectively. CEO David Zaslav maintains the service remains 'way underpriced,' justifying the hike ahead of potential acquisition talks.

With 125.7 million subscribers across its platforms, the pricing strategy signals confidence in the streaming platform's value proposition. The dual catalysts of revenue optimization and M&A potential created a perfect storm for investor enthusiasm.

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